The inaugural Service World Expo convention was just held at the Tropicana Hotel in Las Vegas from October 26-28th. The event is an all-purpose seminar that provides innovative and superior business services to residential HVAC, electrical, and plumbing contractors. More than 700 industry professionals attended the event, which included face-to-face networking, interactive trade shows, personalized training sessions, and evening receptions. As a result of the event’s success, organizers are already anticipating an even better show for 2017. To make that happen, however, they are reviewing what exactly made the Service World Expo 2016 such a huge success.
Service World Expo 2016
Former professional speed-car racer Derek Daly was only one of many impressive keynote speakers at the event. Also speaking was “Blue Collar Coach” Kenny Chapman, Hudson Inc. CEO Adam Hudson, and comedian Jeff Havens. In his keynote presentation, Daly challenged his audience of HVAC contractors with the question, “Where does extraordinary live?” He went on to discuss calculated risk and how winning is not luck, but the result of choice. He furthermore challenged the contractors in his audience to push beyond what they can achieve in order to make the extraordinary reality.
Four “lanes” were covered in educational sessions during the event. These included leadership, sales, marketing, and business development. Another impressive lineup of presenters were present for these sessions. Red Falcon Equity CEO Ken Goodrich provided an in-depth forum on marketing called Market Leader: Acquire the Keys to the Kingdom. In it, Goodrich explained his experience purchasing and reselling failing HVAC businesses for the last 26 years. The most important thing is to acquire a company’s leads, not simply its inventory or infrastructure. “What you’re really after,” he said in his presentation, “is their leads, and the price should be formulated on a cost-per-lead basis.”
A Huge Success
In addition to providing top-rate educational seminars and keynote speakers, the event drew nothing but praise from attendees. Said The News publisher Mike Murphy of the event, “Not only did it meet our goal but blew it out of the water. I think the mix of an innovative trade show format and the relevant discussion topics in the education sessions made a big difference. Contractors are already planning to make the trip to the Mandalay Bay in Las Vegas for the 2017 event.”
Many of this year’s attendees and award recipients plan to return for next year’s event. As a result, organizers are already busy working to plan the event. The 2017 expo is to be held in Mandalay Bay in Las Vegas. To read more about the Service World Expo 2016, check out the story on The NEWS by Herb Woerpel.